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The packages, the care plans and every add-on, side by side. Switch on the differences only and the rows every column shares disappear.

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Packages
Care plans
Add-ons

Packages, feature by feature

"Add-on" means you can add it to that package; every add-on is on the add-ons page. Each package comes as a template build or an original design.

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What each package includes
FeatureStarterGet onlineStarting at $249Starting at $449 with an original designBusinessGrowStarting at $899Starting at $1,299 with an original designPremiumEverything includedStarting at $2,499Starting at $2,999 with an original design
Pages and design
PagesUp to 5Up to 1225 or more, scoped in writing
LocationsUp to 5As many as you need, on one websiteAs many as you need
DesignClean and simpleCustom, built around your contentOriginal design or from a template
Logo and brand
Logo designAdd-onAdd-onIncluded
Brand kit (colors, fonts and a one-page guide)Add-onAdd-onIncluded
Forms, booking and payments
Contact formIncludedIncludedIncluded
Appointment-request formNot includedIncludedIncluded
Embedded online schedulingAdd-onIncludedIncluded
Deposits and payments (your own Stripe account)Not includedAdd-onIncluded
Getting found
Search engine basics (SEO)BasicBasic plus local SEOAdvanced local SEO
Google Business ProfileNot includedSetupSetup and optimization
Google Maps embedNot includedIncludedIncluded
FAQ articles written at launchNot included24
A file that helps AI assistants find your business (llms.txt)*(footnote 1)Not includedIncludedIncluded
QR codeAdd-onCustom QR codeQR code with scan tracking
Directory listing cleanupAdd-onAdd-onIncluded
Customer messaging
Missed-call text-backAdd-onAdd-onIncluded
Custom chatbotAdd-onAdd-onIncluded
Review-request QR codeAdd-onAdd-onIncluded
Connections
Social links and a Mailchimp signup formNot includedIncludedIncluded
Custom integrationsAdd-onAdd-onIncluded, scoped in writing
Compliance and launch
Compliance-sensitive build (healthcare or legal)Add-onAdd-onIncluded
Launch Bundle (analytics, email, speed and accessibility report and more)Add-onIncluded (or left out for a lower price)Included
Revisions and timing
Revisions1 round2 rounds3 rounds, plus small edits for 30 days
Build timeAbout a week1-3 weeksQuoted
Priority start and rush timelineNot includedNot includedIncluded
Care after launch
Care planBasic planBasic plan; Standard suggestedFirst month of Priority included, then any plan

Need more than one website, for example a second location or business with its own site? Each extra site's build is 15% off for the second, 30% off for the third, 45% off for the fourth, and half price from the fifth. Each extra site's care plan is 10% off. The discount holds while your first site stays on a care plan.

Custom option: Built to your exact scope

Custom quotePriced by scope after a discovery call.

For any business, small or large, whose needs don't fit a package: a build scoped around exactly what you need, with a written quote after a quick call.

Good fit if a package has too much, too little or the wrong mix for you: one unusual feature, a system to connect, many locations or providers, or a large site to move over.

  • As many pages as your project needs, from a few to dozens
  • Any number of locations or providers, each with a page or profile if you want one
  • Features the packages don't cover, such as memberships, financing or patient-record links, scoped in writing

Request a quote for a Custom buildMore about Custom

Care plans, task by task

Every site we host is on at least the Basic plan, which keeps it online and secure. Standard, Priority and Partner are optional upgrades for owners who want more done each month. Pay for a year at once and the yearly price is lower.

What each care plan includes
FeatureBasicStarting at $24/monthStarting at $199/yearStandardStarting at $69/monthStarting at $690/yearPriorityStarting at $199/monthStarting at $1,990/yearPartnerStarting at $399/monthStarting at $3,990/year
HostingIncludedIncludedIncludedIncluded
SSL certificate (the padlock in the browser)IncludedIncludedIncludedIncluded
Security updatesIncludedIncludedIncludedIncluded
Up to 45 minutes of edits each monthNot includedIncludedIncludedIncluded
Uptime monitoringNot includedIncludedIncludedIncluded
Monthly analytics summaryNot includedIncludedIncludedIncluded
Upkeep for your integrationsNot includedIncludedIncludedIncluded
Quarterly speed and accessibility checkNot includedIncludedIncludedIncluded
llms.txt upkeepNot includedIncludedIncludedIncluded
Up to 2 hours of edits each monthNot includedNot includedIncludedIncluded
Ongoing local SEO and Google Business Profile updatesNot includedNot includedIncludedIncluded
Running costs and upkeep for your chatbot, text-back and up to 3 integrationsNot includedNot includedIncludedIncluded
Weekly analytics report or dashboard accessNot includedNot includedIncludedIncluded
Priority response, ahead of Basic and StandardNot includedNot includedIncludedIncluded
3-month minimumNot includedNot includedIncludedIncluded
Up to 4 hours of edits each monthNot includedNot includedNot includedIncluded
A monthly planning check-in, about 30 minutes, by phone or emailNot includedNot includedNot includedIncluded
A new page or section each quarterNot includedNot includedNot includedIncluded
Seasonal updates for holidays, sales and promotionsNot includedNot includedNot includedIncluded
First in line for every requestNot includedNot includedNot includedIncluded
3-month minimumNot includedNot includedIncludedIncluded

Add-ons, and where they come included

A check means it is already included there. Everything else can be added to any build at its starting price. Add 2 add-ons to your build and save 10% on them; add 3 or more and save 15%.

Which packages and care plans include each add-on
Add-onStarterBusinessPremiumCare plansOn its own
Booking and payments
Online schedulingLet customers book a time right on your site.Add-onIncludedIncluded—Starting at $99
Deposits and paymentsTake a deposit or a full payment when someone books, through your own Stripe account.Add-onAdd-onIncluded—Starting at $149
Customer messaging
Missed-call text-backWhen you miss a call, the caller automatically gets a text back.Add-onAdd-onIncluded—Starting at $39/monthStarting at $299
Custom chatbotAnswers common questions on your site at any hour.Add-onAdd-onIncluded—Starting at $39/monthStarting at $299
Video widgetA small video bubble on your site: visitors watch a short welcome from you and can reply, leave their details or book.Add-onAdd-onAdd-on—Starting at $199
Logo and brand
Logo designA new logo for your business, made to work on your site, your signs and your social profiles.Add-onAdd-onIncluded—Starting at $199
Brand kitColors, fonts and simple rules that keep your site, signs and social posts looking like one business.Add-onAdd-onIncluded—Starting at $199
Healthcare and legal
Compliance-Sensitive Build: HealthcareForms, analytics and vendors set up for practices that handle health information.Add-onAdd-onIncluded—Starting at $749
Compliance-Sensitive Build: LegalDisclaimers and a claims review for law office websites.Add-onAdd-onIncluded—Starting at $299
Launch help
Launch BundleThe setup work that helps a new site get found and stay easy to run.Add-onIncludedIncluded—Starting at $399
Directory listingsYour business listed, with the same name, address and hours, across about 45 directories and the 5 main data aggregators.Add-onAdd-onAdd-on—Starting at $499
Extras
QR codeA custom QR code for signs, cards and flyers that opens your site.Add-onIncludedIncluded—Starting at $29
Extra pageAdd one more page to your site.Add-onAdd-onIncluded—Starting at $49
Extra integrationConnect another tool you already use, such as a newsletter or a customer database.Add-onAdd-onIncluded—Starting at $99
Rush buildAn earlier launch date when you have a deadline.Add-onAdd-onIncluded—Starting at $249
Domain and email managementWe handle your domain renewals, DNS and mailbox setup each year, so nothing lapses.Add-onAdd-onAdd-on—Starting at $49

Already have a site with us? Every add-on is discounted when you add it after launch: 5% off after a template build, 10% off after a Business original design, and 15% off after Premium, which also takes 15% off monthly care plans. This is not combined with the bundle discount at signing.

// what these terms mean

Glossary

Basic SEO
A unique title and description for each page, proper headings, image alt text, a sitemap, Google Search Console submission, and local business structured data.
Advanced local SEO
Everything in basic SEO, plus a page for each service, structured data for each service, and local ranking work scoped per project.
Online scheduling
A booking tool such as Cal.com, Acuity or Square Appointments, embedded in your site. You own the account and pay the tool's fee.
Deposits and payments
Deposits and payments go to your own Stripe account, never to ours.
llms.txt
More and more people ask AI assistants and chatbots to recommend a business. llms.txt is a small file on your site that gives them a plain summary of what you do, what you offer and which page covers what, so they can find and describe your business more easily.

Footnotes

  1. llms.txt is experimental. There is no guarantee that any AI platform reads it.

Common questions

How do I pay?

By card, through Stripe. Packages, care plans and add-ons with a fixed starting price can be ordered straight from their page, on their own or together from your bag; anything scoped to your business is quoted first, and you pay from the secure Stripe link we send with your proposal. You can pay for the build up front or spread it into a monthly plan, and paying for a year at a time lowers the monthly price.

I have more than one location. Do I need more than one website?

Usually not. One website can show several locations, each with its address and hours: Starter covers up to 5, and Business and Premium as many as you need. If a location or a second business needs a website of its own, each extra site's build costs less (15% off the second, and more after that) and its care plan is 10% off. The packages page has the details.

More questions and answers

// let's talk

See it before you pay.

Request a quote and we'll design a free preview of your new site first. No obligation: you decide after you've seen it. We reply within 1 business day, by email or phone.

The form saves on your device as you go, so you can finish it later.

// what happens next

  1. You tell us about your business and goals
  2. We design a free preview of your new site
  3. You get a written quote, priced by scope
  4. You approve it and we build the rest

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